Industry Highlight: Craft Beer & Breweries

by | Aug 19, 2020 | Craft Beer, Photography

We are big fans of beer here at Cold Pizza. Big.

For starters, what pairs better with pizza than beer? And after living in Bend, Oregon, the craft beer mecca of the country, working hand-in-hand with many of the local breweries and craft beer events, our palates have only gotten stronger. In fact, our very first client ever was with a craft brewery in 2014. Upon moving to Port Townsend in 2019, we were delighted that our first Washington project was with Penn Cove Brewery on Whidbey Island. Craft beer indeed holds a very special place in our hearts.

So, in this post, we’re going to keep things fairly simple and show off some of our favorite, mouth-watering craft beer imagery and share some of our secrets to great beer photography.

It’s all about those glares. 

Often over-looked, glares add a beautiful, almost elegant detail to images of glass.

you need head

Beer-ology 101: Head refers to the layer of foam at the top of your beer and it plays an important role in aroma, flavor and body. For most ales, about a half inch of foam is considered a proper pour. For those beers pouring from a nitro tap, nearly an inch of foam is adequate. Not only does the proper head on an ale affect the flavor of what’s in your glass, but it just makes the beer look more appealing.

Is the glass ‘beer-clean’?

Have you ever wondered why bartenders rinse a glass before pouring beer into it? It’s to rid the glass of left-over debris from cleaning, such as soap and sanitizer. If you see a collection of tiny bubbles streaming up the inside of the glass, then the glass is not considered beer-clean.